The Body underwear
Author: Nina
Elle Macpherson has already successfully defended her title ‘The Body’ from the likes of Heidi Klum, but now Jessica Simpson is stepping up to steel her lingerie label.
Macpherson has built up a multimillion dollar underwear business over the past 20 years named Elle Macpherson Intimates which has become one of the most successful celebrity fashion lines ever. Simpson is planning on launching her own lingerie range called Jessica Simpson Intimates.
So Simpson is hoping to cash in on what has made ‘The Body’ so much money, and with Macpherson’s lingerie business now worth $150 million who can blame her? The Simpson range is due to be in stores in the US next year and has projected targets of making $30 million in it’s first year.
Poor Elle, Jessica has muscled her way in on her drawers, by basically copying Elle’s business model of bra’s, undies and nightwear, and only coming up with a couple of new pieces that weren’t in Elle’s range - girdle shapewear. I suppose when you are nicknamed ‘The Body’ you never have to think about fat pants!
