Modelling blog

Older girls are in demand for modelling agencies - proving that grey is the black. More mature faces are being chosen to to front major advertising campaigns from cars to perfumes. Claudia Schiffer, 38 has been selected for Chanel and Ferragamo, and Christy Turlington, 39 for Escada. Naomi Campbell, 38, recently replaced Kate Moss, 34 as the face of Yves Saint Laurent. But these ladies aren’t exactly ‘unknowns’ - they are all former supermodels, famous for modelling all over the world and have earned millions doing so, so should we be surprised by the fact that they are still getting work?

But it isn’t just the super-duper models in the older age bracket that are getting the work, apparently the market has exploded across the board and thanks to far more women these days in the work force, they have the spending power and want to see people more their own age advertising the products. This age-group of models is now the fastest growing with designers and marketing experts desperate to snap them up for ad campaigns, catalogues and magazines, at both ends of the high-end low-end fashion scale.