Modelling blog

La Senza has scored (pardon the pun) by enlisted Danielle Bux, Gary Lineka’s girlfriend to front their new ad campaign.

Bux, a former air hostess, is set to model the new range of bras and knickers from La Senza for women with fuller figures.

Lineker, 47 has been dating the 28 year old year old since October. He split up from his wife of 20 years, and mother of their four children, in August 2006. The former England International and Match of the Day presenter met Miss Bux when a friend set them up on a blind date.

Lineka has taken Bux on several luxury holidays, where pics of her on bikini clad on the beach are likely to be the reason she caught the eye of La Senza bosses. Also the reason why Lineka appears to have a year round tan! La Senza have previously used Gemma Atkinson of Hollyoaks fame and Czech model Petra Nemcova to front their ad campaigns.

So you will be able to a face to the name of the brunette model in the windows of La Senza in future months. She will also be fighting off strong competition from ex Spice Girl Mel B, who is now the face (and body) of Ultimo.